Liberty taking own-label merchandise overseas

Liberty is introducing its own-label merchandise, Liberty Flowers and Liberty London, into department stores in the US and Italy.

These labels have proven successful in the London based Liberty store, taking up to three times the revenue per square foot of other departments.

The intention is that this overseas expansion will help to consolidate Liberty’s own-label as an internationally recognised brand.

The products will initially be available in La Rinascente department store in Milan and Nordstrom, a US based fashion retailer.

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