DMC and Wool And The Gang are two complementary, global needlecraft brands.

DMC (Dollfus-Mieg et Compagnie) is a global embroidery brand, founded in 1746, which still manufactures on its historic site in Mulhouse, in the East of France. The “Mouliné”, a premium cotton thread available in 465 different colours, is a reference within crafts and fashion and can be found in almost every haberdashery store or craft chain globally.

Wool and The Gang is a dynamic, fast-growing online business selling knitting kits and yarns to young, cool consumers. It was first launched at Colette in France in December 2008 and then in NYC and Tokyo in 2009. Since then it has benefited from outstanding PR, with several celebrities endorsing their products and fashion designers working on collaborations.

  • Industry


  • Date of investment

    4 August2016

  • Revenue


  • Number of Employees


While it has always been the go-to-brand for embroidery, since 2012 DMC has accelerated its diversification into adjacent needlecraft categories, notably crochet and knitting yarns. Such yarns are manufactured by trusted partners in Europe, then branded and distributed by DMC throughout the world.

The addition of Wool and The Gang will reinforce the Group’s footprint in knitting, but also help rejuvenate its product offering and distribution channels in embroidery.

Overall the combined Group is a truly global company, with c. 50% of sales in Europe, 35% in the US and 15% in Asia. It has a production facility in Mulhouse, logistic centres in France, the UK, the US, Singapore and Japan, and commercial offices in Spain and Italy.

Additional information

    13 rue de Pfastatt, 68200 Mulhouse, France
  • Wool and The Gang Ltd
    Unit B001, 89A Shacklewell Lane, London E8 2EB, UK


  • Management
    • Massimo Saracchi, Group Executive Chairman
    • Justin Wraight, Group Chief Commerical Officer
    • Jean-Luc Bikard, Group Chief Financing Officer
    • Lisa Rodwell, Group Chief Marketing Officer
    • Jade Harwood, Group Creative Director
    • Dominique Poile, DMC SAS CEO

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