Dr. Vranjes Firenze is the world's leading luxury home fragrance brand.

Founded in 1983 by pharmacist Dr. Paolo Vranjes in Florence, Italy, the brand has become globally known for its unique quality and range of in-house developed scents. Its iconic reed diffuser bottles, resembling the shape of the Brunelleschi Dome of the Florence Cathedral, are sold in over 70 countries today, and are available at 14 mono-brand stores, at luxury department stores as well as various home shops and perfumeries

  • Industry

    Home Fragrance

  • Date of investment

    19 July2017

  • Revenue


  • Number of Employees


BlueGem is supporting the further international development of the brand, particularly in the United States, the Middle East and Asia, across all distribution channels. In addition, we are working with founder Dr. Paolo Vranjes on various projects to expand the current product portfolio. 

Additional information

  • Dr. Vranjes Firenze
    Via Sandro Pertini 5, Bagno a Ripoli, Florence, Italy
  • Management
    • Dr Paolo Vranjes, Founder, CEO, R&D
    • Dario Landini, Chief Financial Officer
  • Website

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