Béaba Group acquires Bonavi
8TH JUNE 2021
Bluegem is pleased to announce that the Béaba Group (a company backed by Bluegem III) acquired the German D2C stroller brand and IP rights of bonavi from The Happy Baby Company GmbH on 8th June 2021.
This collaboration will combine the strengths of two established brands in baby’s products. Both bonavi and Béaba bring high-quality and innovative products to the market, complementing each other's offers.
Today, bonavi retails a classic stroller and two different buggy models as well as the necessary accessories in their online shop with a D2C business model in Germany. In 2019 the company generated a revenue of approximately 3.5m. Especially the trend from offline to online business, further enhanced by the pandemic, had a beneficial effect on the company’s development. Throughout the company’s existence great products have been developed and continuously improved alongside the customer’s desires and needs, which is accompanied by very positive reviews.
Béaba sells its wide range of products in over 70 countries worldwide and is mainly known for the Babycook steam cooker, meal ranges and the Up & Down bouncer. The core values of both companies are very similar: bringing safe products to the market with a design that immediately catches the eye.
The combined company can not only profit from a complementary product range but also leverage bonavi’s strong online capabilities as well as Béaba’s supplier network and experience in new product development