Beautynova
A leading Italian professional haircare group
SECTOR
Beauty
INVESTMENT STATUS
Current
YEAR OF INVESTMENT
2024
HEADQUARTERS
Italy
Bluegem created the Beautynova Group following the acquisition of Pool Service / Medavita in September 2019 and of the Panzeri Group in October 2020. The two companies are headquartered close to each other in the north west of Milan.
Pool Service is a leading developer and manufacturer of premium professional hair care products under both own and third party brands. The most prominent of the own brands is Medavita, with a history of over 50 years and known for its high efficacy, scientific formulas of its full range of professional haircare products.
Panzeri is a fully branded developer of professional haircare products, trading under the z.one concept brand umbrella, which in turn includes milk_shake, simply zen and No Inhibition. The group also owns the male grooming brand Depot.
Bluegem’s initial investment was in 2019, in 2024 Bluegem sold a majority stake in Beautynova and reinvested as a significant shareholder.