Beauty Nova
An Italian Professional Hair Care Group
Case study
Opportunity
In 2019, Bluegem identified an opportunity to create a leading professional Italian haircare platform through consolidation of Poolservice/Medavita and Panzeri.
Solution
ENRICH
HUMAN CAPITAL
Significant strengthening of the 2nd level management (CFO, Sales Manager Medavita, Head of Contract Manufacturing to lead repositioning). Complemented by PMO to lead buy & build.
PUSH PRODUCT INNOVATION
Product innovation at the forefront of growth strategy including the further development of strong internal R&D capabilities.
DIGITAL
TRANSFORMATION
Launched digital sales channels (Amazon & online retailers) for our hero products.
IMPROVE FINANCIAL PERFORMANCE
Rigorous cost cutting and sales protection during Covid-19. Setting up new production facility in 2022 to integrate all manufacturing and realise synergies.
INTERNATIONAL EXPANSION
Well diversified, with strong presence in US through leveraging the geographical complementarity of the businesses across regions (US, Asia, Europe).
BUY
AND BUILD
Beautynova implemented a successful buy & build strategy, having completed four acquisitions in 2020/2021 (including Panzeri).
Results
>3x
Sales increased
>3x
EBITDA increased