ICONIC London
Fast-growing, Instagram native make-up brand
SECTOR
Beauty
INVESTMENT STATUS
Current
YEAR OF INVESTMENT
2018
HEADQUARTERS
UK
ICONIC London was founded in 2015 by Jade Elliott and has become a leading indie make-up brand, with trend-led formulation and a very strong social media following. Hero products include illuminating drops (“Illuminator”), a glow body spray (“Prep-Set-Glow”) and a range of vegan brushes, all primarily sold through the brand’s website.
UK distribution partners include Harvey Nichols, Fortnum & Mason, Cult Beauty and British Airways Onboard. The company has also recently launched in Germany, the US, Australia and Asia.