Ecooking launches full cosmetic line in collaboration with professional makeup artist Nina Larsen

30TH SEPTEMBER 2021

In September 2021, Ecooking launched a full range of cosmetics with more than 70 SKUs.

Together with renowned Danish professional makeup artist Nina Larsen, the range was launched for consumers of all ages, skin types and skin tones. True to the brand’s ethos, the products are vegan, dermatologically tested, and fragrance-free. Amongst the portfolio, Ecooking is proud to be the first brand to launch a mascara with its brush sold separately, allowing consumers to customize the degree of length, volume, swing or separation of the lashes.

In Denmark, the range is available exclusively through the Ecooking website and with the leading beauty specialist Matas. Internationally, the range is also available on the Ecooking website and will be made available with select retailers in key geographies. The cosmetics range was supported by a launch party in Copenhagen with invited press and key opinion leaders and was featured amongst the 10 beauty brand launches to watch in October in Cosmetics Business.

Following the successful launch of its sun care, youth, and +50 series, this recent expansion into makeup signifies Ecooking’s evolution to an exhaustive beauty and personal care brand. It’s vision is to create products that work and contain the greatest degree of naturalness and ecology possible, with consideration for its customers and the environment, at an accessible price point.